The Show Fall/Winter 2017/2018
RIANI's current collection presents the five different style themes which every true RIANIsta – selfconfident and diverse – encounters in her daily styling and day-to-day life. We are Family, Business, Athleisure Sunday, Date Night and Champagne with the Girls. The fabrics processed as well as the range of colours provide the products with a distinctive diversity. Thus, the new collection items were contrasted in autumn and winter colours by intense Divine Pink, Greenhouse and Kelly Blue.
Each theme was presented by renowned personalities and VIPs. Perfectly matching the theme „We are Family“ the siblings and social media icons Sami and Lamiya Slimani kicked off the show. How the modern business woman convinces in an elegant and beautiful manner in every meeting was demonstrated by the duo Jana Ina Zarella and Monica Ivancan. Moreover, the theme was supported by brothers and sisters Cheyenne Ochsenknecht and Jimi Blue. Wild, young and hip were the presentation characteristics of „Champagne with the Girls“ embodied by the famous German influencers Bonnie Strange and Farina Opoku alias Nova Lana Love. On top, the current kickboxing world champion Marie Lang presented the theme „Athleisure Sunday“ in sporty-chic style.
Numerous German VIPs were present at the show in Berlin: Sophie Hermann, Mariella Ahrens, Jenny Elvers, Nova Meierhenrich, Jenny Knäble, Cathy Hummels, Anouschka Renzi, Massimo Sinato, Tamara von Nayhauß, Maja von Hohenzollern, Natascha Ochsenknecht, Hans Sarpei, Stephanie Stumph, Dagmar Wöhrl, Tanja Bülter, Giovanni Zarella, Maria Ehrich and Sarah Lombardi set up the front row at the RIANI fashion show in January 2017.
An additional highlight of this year's show involved the new concept „Shop the Runway“. For the very first time RIANI offers the audience the opportunity to directly purchase exclusive show pieces, consisting of five extravagant looks, at their partners Breuninger, KaDeWe, Ludwig Beck, Engelhorn and the RIANI retail stores Schorndorf/Sylt right after the fashion show.